Professional Writing in Hyundai Motor Manufacturing Alabama


Daniel Kim

Job Openings for Professional Writing Graduates

IMG_1Graduating with an English (Professional Writing) degree has inherent implications to limited career paths. Contrary to the popular belief however, there are increasing demands for professional writers in a wide variant of industries. The ability to communicate effectively, organize events/launchings, and comprehend complex textual information are all necessary skills within a given industry. Hyundai Motor Manufacturing Alabama (HMMA) is no exception. Since their grand opening of a $1.7 billion manufacturing plant in Montgomery, AL (2002), the Korean motor company, along with its respective 72 supplier companies, provides more than 8,000 jobs to Alabama residents- among which, P.W. graduates are in high-demand!

Hope on Wheels

Aside from engineers and technicians who are involved with the manufacturing process of the vehicles, HMMA is involved with more than 20 community organizations under their effort Hope on Wheels. Hyundai’s Hope on Wheels is a special initiative to fight children’s cancer by funding medical research and hospitals across the country. Because the company works with many of the American organizations, such as NAACP, American Red Cross, American Cancer Society, etc., recruiting individuals with strong literacy skills to adequately plan and collaborate with other organizations is an essential part of their mission’s success. Writing newsletters, coordinating special events (for children), updating/designing websites, and writing for donations are some of the fundamental tasks that are required of the professional writers. For more information, visit Hyundai Hope on Wheels.

Diverse Career Paths in HMMA

Aside from Hyundai’s mission to fight children’s pediatric cancer, the company offers even more diverse career options for P.W. graduates. Corporate Communications, Purchasing, Product/Corporate Planning, Administrative Services, Marketing, and Sales Operations are some of the most common titles for P.W.’s employments. For all of these positions, because daily tasks require writing summary reports based on collected information, corresponding with the media to promote company’s image, and organizing communication methods (both internally and externally), HMMA requires a minimum bachelor’s degree in English for all applicants. Furthermore, due to its extensive collaborations that are required with other organizations, being aware of the cultural trends and the city’s working environment are also important requirements for the company. P.W. majors are in a great position to start a career with HMMA! For further information, please visit Hyundai Motor Manufacturing Alabama.

Weather working towards a noble cause or working to provide safe and high-quality vehicles, UAB English graduates can contribute to our communities with HMMA!

To discuss future career opportunities, contact HMMA’s Administration Office at (334) 387-8000.



Professional Writing and Video Games

Abby Kullman

Gaming Journalism

I used to think that video games existed in a small vacuum, lacking a community worth acknowledging. I didn’t realize until I got older that the content made by fans far outnumbered (and many times outweighed) the original content itself. Many sites dedicated to video games and its subsequent journalism have risen to fame over the past few years like IGN, Kotaku, and Polygon. Articles on the games are very important in understanding and appreciating the context of the game itself. For me, it is important to understand something on a basic level before I throw $60 at it and hours of my time.
Gaming journalists constantly employ the skills a professional writing major would know firsthand. Using the knowledge gained from writing professionally, they are able to inform their audience of things both writer and reader care about. While some people may think that these websites only feature reviews, most gaming websites feature a plethora of different stories. This includes anything from news articles on different hardware sales, advice on certain game (i.e. guides on how to play them), even the impact of certain games in/on society can be found on these sites.

So What Does this Mean?

Sometimes these sites cover certain games to the point where they are so eagerly anticipated that the public consumes any and all journalism on the subject. This can usually be considered a good thing, but other times, it doesn’t end so well.

A few years ago, I remember a specific example where professional writing caused a game to crash and burn horribly-in sales and in the eyes of the gamers themselves. This particular game was called No Man’s Sky, and I was one of the people that was super excited to finally get my hands on it. I had read so many different articles on how amazing this game (which promised hours and hours of fun planetary exploration) was going to be.

And then the game came out.

I noticed that the articles started to show up less and less when I first began to play the game. The more time I put into it, the more I found myself disappointed. Not only was this not the game I thought it was going to be, I was lied to by the creators themsleves and the websites I had viewed the articles on. All the cool things (you know, the hours and hours of fun planetary exploration) we were showed were false. I haven’t been able to play the game since.

We’re all Gamers Now

Since then, I have come to learn that professional writing is very influential even in the video game market. Without these thousand of articles and their writers, this explosion of positive content (and subsequent backlash) probably wouldn’t have happened at all. The power of creating content on such a profession level gives these games the ability and culture to perform well-or not so well.

Don’t Trust the Process(or)

Chase Coats

Let’ be honest; we all want to fit in, and for a foreign writer, sometimes that can prove to be quite the challenge.


It should come as no surprise, an area where non-native-speakers seem to have the most anxiety is in their writing.

Entering the business world, many wish they could hide their accent or any sign that English is their secondary language, and that’s why software like Grammarly is appealing to so many!

Grammarly appeals to people who want their ideas to be heard, but don’t want to be bothered with the nitpicking that can often make or break someone’s writing or meaning.

If you’re unfamiliar with Grammarly, it’s a program that prides itself on not just fixing minor mistakes, but improving one’s writing as a whole by interacting with the user. Grammarly highlights detected errors, offers suggestions for corrections or substitutions, and ultimately it’s up to the user to decide for themselves.

But does Grammarly allow someone still grappling with the language barrier the confidence to operate their software effectively?

What happens if what is highlighted goes beyond spelling and punctuation, and leans more towards the trickier laws of grammar or even word choice? For the non-native-speaker, a demographic that Grammarly boasts has benefitted from their services, Grammarly’s suggestions can actually muddy up the voice in one’s writing. To make matters worse, reports that Grammarly only finds 40% of errors in non-native-speaker’ writing on average!

Sinister Synonyms

The main area of concern lies in the program’s thesaurus, which attempts to improve a writers word choice to make the writer seem more eloquent and professional. This would be one of the product’s features that a foreign voice would hope to utilize, but reviews have shown that the suggested synonyms can either be archaic, or just plain weird.

An example of this questionable word choice is best seen in’s review of Grammarly, where plain in plain English was the focal point. Rather than keeping the word plain (the software having deemed it too generic), Grammarly offered words like basic or clear as substitutions. For a foreign voice still trying to assimilate to a more Western way of speaking, these are the moments that defeat their whole purpose for using the software in the first place.

A writer must have the confidence to be able to know when Grammarly may have made a mistake, and for a non-native-speaker already struggling with a transition between languages, this presents a real problem. The final verdict on Grammarly? As a product that claims to be a powerful tool for…foreign students…English language learners, and non-native-English-speaking professionals, Grammarly has the potential to fail those who truly need it most.